Out of Google’s several services ‘Google Place’ is another is related to Location. It is a process of placing your business in Local market by Goggle map under particular place is known as Google place. It updates your listing on a regular basis and discovers hundred of advantages for advertising your business by free service. It works like a Local search engine optimization (SEO) is more objective to local customers within your city or town. You will not only get a good amount of traffic from your local market but also get probable customers who are actually interested in the market and are not just browsing. Local result grand you a clear idea of the amount of business that you can generate within your city, and showing the output that would be required for your own business estimation about the marketing and promotion.

Google places is a road map to local business, it generates location related searches on it’s search engine, that means that even if you are listed far down the line on the global google pages you would be at the top when customers search location wise. Local SEO makes a lot of sense and is much more practical as people usually look closer to home when they want to do business, local areas are known to them and also places close to home cut down a lot of expenses.

Google places helps you generate local traffic, if you want a google place for your site the information you would need to give would be your business name, physical address, phone number, web address etc. If your business has multiple locations you could create multiple google places! The more the links to a business the more the traffic!

Whatever I got from web and discuses with my SEO friend, it is the process of improving our target keywords visibility only, does not help to improve our pagerank strategy. This site restrict to spider to crawling client site that the reason site unable to visible to search engine. This type of directory is not helpful to show our site visibility in search engine.

Web 2.0 tools such as weblogs, RSS, video casting, social bookmarking, social networking, podcast and picture sharing. Now it is an advancing technology in design and usability of web sites.

But some people disagrees that it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. After all, in a word we said that put a T-shirt instead of full having good and comfortable feel.

There are a large number of Web 2.0 tools, some of the more popular ones are:

• Blogger
• WordPress
• Myspace
• Youtube
• Metacafe
• Del.icio.us
• Digg
• Furl
• Twitter
• Flickr

“Black hat SEO” is a phrase applied various techniques used by webmasters in order to ranked higher in search engines, its takes all those violence search engine guidelines. It is a process of getting high rank in search engine. It is consistently know as unethical manner or illegal techniques to get higher search ranking. Black Hat SEO is tempting do work, temporarily. They do end up getting sites higher in search rankings until same site get banned for using unethical practices. It is risky for the site’s worth. Always try to use efficient search engine optimization techniques to get site ranked higher. And keep staying away from anything that even looks like Black Hat SEO. These black hat SEO practices will generally provide short-term gains in terms of rankings, but if you are habituated with these spammy techniques on your web site, you must over the risk being penalized by search engine. These black hat SEO techniques normally following number features:

• Over rule search engine rules and regulations.
• By using Black Hat techniques directly creates a poor user experienced for the site.
• Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

1. Keyword stuffing: – put lots and lots of keywords on site without real unique content, also hiding keywords on site and make them visible only to search engines. Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled
2. Doorway pages: – single pages to direct traffic to other pages; do not have any valuable content itself. It’s basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Its trick just the visitor into clicking on a link to get them to the desired destination page, or they use “JavaScript” for redirection. Some doorway pages may be dynamic pages generated by scripting languages such as Perl and PHP. They have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings. Using the META refresh command, search engine give them penalty or banned. By using “JavaScript “redirect the desired page destination after the visitor clicking that particular link.
3. Cloaking:- showing one version of site to the users and another to the search engines.

4.Link spamming:- King of black hat techniques, link spamming is just a way getting links to the websites of your choice through the use of automated software which accesses unprotected blogs through anonymous web proxies and leaves links in their comments. Long, frequently updated lists of proxy IP addresses are necessary, as well as decent comment generation software. Blog software developers have fought back, however, such as the development of the Akismet comment filter for Word press

SEO also helps the business thrive through higher exposure. Higher the pages rank for relevance, the more traffic the site will receive through normal searching methods.This has the positive effect of driving more traffic towards the website. More leads = more (potential) sales.

Search Engine Optimization also plays a key role as a viable, internet marketing strategy. The key to it’s successful implementation is relevance. Relevant keywords that are used to describe the website, as well as the content included on all the pages. All play a vital role in SEO and PPC advertising.

By utilizing appropriate keywords for the content (as well as hyperlink analysis). one can ‘naturally’ improve the page ranking through search engine results.”Search engine friendly” websites are pages that have apparently had SEO techniques applied to them. These technique are worth understanding and crucial to many successful internet marketing campaigns.

2. Headlines are rated more important than the rest of the web page by search engines. To take advantage of this, you should have your keywords in the page headline. Since the header tag (h1) is quite large, you should format it to make it smaller.

3. Every page should contain the “title” and “description” tags with good keywords to describe the page content. The number of words for the title should not exceed 9 and that for the description should not be more than 20 words in order to keep within the limits of most search engines.

4. Try not to use Flash when possible. Flash cannot be read by the search engines to date and will cause slow page loading time and makes people run away

5. Think twice on how to use graphics. Make them relevant to your content and use an Alt tag containing the relevant keyword(s).

6. Do not only use images to link out. You should always use text links to link out to important content on your web site. Spiders can follow image links, but like text links more though.

7. Avoid using frames. Some search engines cannot spider web pages with frames at all. For the other search engines that can, they can have problems spidering it and sometimes they too cannot index the web page.

8. Avoid using too complex tables when laying out your page but to keep them simple for the spiders. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated.

9. Use external Cascading Style Sheets and Java Script files to reduce page size and make the download time much faster. It will allow the spider to index your web page faster and can help your ranking.

10. Use standard HTML. Software such as FrontPage, Dreamweaver or a WYSIWYG editor will often add unnecessary scripting codes that will make the page larger than it needed and make it harder to crawl. It will sometimes add codes that can’t be read by search engines, causing the spider not to index the page or not index the whole web page. If to use, you should use those web page creator software wisely with a good understanding of html.