Marketers are taking challenge how to integrate their paid search advertising programs with social media programs on networks like Facebook, Twitter, bogs, and viral video sites.
Here are a few tips to help you optimize social and paid search programs to work in a complimentary way to boost overall ROI.
Make your company search-friendly.
Include media programs (Facebook, Twitter, viral video, etc.) are appropriately tagged and indexed, and that meta data for pages includes your top keywords. This will allow people searching for your brand content to not only in paid-search ads and but also natural search results. The first step to building brand engagement through social activities is to enable consumers to easily find your content.
Experiment with keyword advertising on social media sites.
All Social media allowed keyword targeted advertising. Facebook and TubTube both allow for keyword targeted advertising, but the way that these ads work is vastly different from how advertising works on Google or the Content Network. Facebook ads allow you to target users based on preferences they list on their profile.
Create social media-influenced paid search campaigns.
Closely analyze your keyword before ad in paid search engine campaigns on Google, Yahoo, ect whatever people used. It reflects your conversat. 
Integrate Paid Search and Social Media for Better Marketing Results.“Increase your ROI”
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